Occasionally, a company brings me onboard in a full-time role as a senior copywriter, communications manager or marketing director, usually when they need help with more than just a project.
Kaiser Permanente, the mega-HMO, was one of those.
From 2010 – 2011, I worked there as a Senior Business Communications Manager, creating consumer educational materials for their healthcare products, writing direct mail pieces, updating the Kaiser national website with fresh content, and supporting 5 product managers. I also worked on a daily basis with legal and compliance officers to ensure that all communications were within the required guidelines.
My most significant work was an educational and promotional campaign for Kaiser’s Skilled Nursing Facilities. I conducted video interviews with physicians, case managers, nurses and facility managers at several locations, and then created a 16-page oversized full color brochure with accompanying location sheets and an introductory letter.
I also developed and wrote a completely new section on the Kaiser Permanente website pertaining to Skilled Nursing Facilities. You can find it here –
Some more of my writing samples from Kaiser Permanente —